Every great brand launch needs a strong visual identity. When Plus1 Management set out to introduce themselves to the world, they wanted a campaign that truly represented their collective—a powerhouse of young creatives, models, and DJs making waves through strategic brand collaborations.
I had the opportunity to lead styling and creative direction for their debut shoot, a project that felt more like a movement than just a campaign. The goal? To showcase the talent, individuality, and energy of this new generation.
Stepping onto set, the vision instantly clicked. The "Class of 2024" theme emerged naturally—it wasn’t just about the clothes but about capturing a moment in culture. I curated looks that amplified each artist’s style, mixing their personal wardrobes with key streetwear pieces from my own archive (yes, the Stüssy x CDG Varsity Jacket made an appearance 😮💨).
The result was a campaign that didn’t just introduce Plus1—it made a statement. The agency loved the final visuals, and the project played a role in securing partnerships with Redbat, Spotify Africa, and more.
It’s always a privilege to work with brands that invest in young talent and push creative boundaries. Can’t wait to build more moments like this.
📸 Check out the behind-the-scenes shots below!
Written by: Baphe Mbeje